Coporate Indentity


Our Toys' Place for our business concept as it portrays a much welcoming and closer feel to our customers while telling them its a place that is filled with toys such as limited edition bearbricks, robots and etc.

My logo idea is more towards fun and play but also not to the extreme of being too playful,
because i has to consider as a cafe. Having to juggle between these factors, therefore I created logo more graphical with a bit of fun element in it. As it possess the qualities of being fun and restaurant-like, balancing both ways nicely. The logo will works equally well in horizontal orientation, in colour or black and white.